Client
Krazy Ice
Case study · Krazy Ice
How does a new snow cone trailer get booked for parties before its first summer?
Krazy Ice is a Hawaiian snow cone business founded in 2024. We built its brand from first sketches to a surfing snow cone mascot, then carried it onto the trailer wrap and a website that books catering and vending for events.
Industry
Food and events
Location
The Woodlands, Conroe and greater Montgomery County, Texas
Services
Logo and mascot design, Brand guidelines, Trailer wrap design, Website design, Booking flow, Animation
Outcome hub
Grow revenue
The problem
A new business with no name recognition
A snow cone trailer sells on impulse and on bookings. Krazy Ice was brand new, so it needed a look kids would point at and parents would remember, a trailer that explains the offer from across a parking lot, and an easy way for event planners to book it.
What we did
Three decisions behind the brand
1. Sketch first, then pick a character
We sketched three directions by hand (a badge, a smiling snow cone and a swirl), redrew them as black-and-white vector logos, and chose the snow cone character. In color he became a surfing "surf dude" with pink, yellow and blue syrup tones, in vertical and horizontal lockups plus a stand-alone mascot.
Key takeaway: Judge logo ideas in black and white first; color can't save a weak shape.
2. Turn the trailer into the billboard
The wrap runs a pink, yellow and blue wave along the bottom of every side, mapped around the doors and serving hatch, with the mascot, the logo and one message: "Events, parties & more!"
Key takeaway: A food trailer is your biggest ad, so give it one message people can read from across the lot.
3. A website that asks who's paying
The homepage opens with the trailer and a line of kids, then asks one question: "Who's paying at the event?" Catering (one person pays for everyone) and Vending (customers pay at the event) each lead to their own request.
Key takeaway: Find the one question that splits your customers, and ask it first.
Also in this project: trailer wrap placement drawings for each side, wrap and spot graphic options, a brand sheet with colors and fonts (Fairplex Wide), and a 30-second brand animation.
Inside the project
Hand-drawn logo sketches, brand sheet with lockups, colors and fonts, bottom wrap placement drawing, wrap and spot graphic options on all sides.
Video
Krazy Ice brand animation
What changed
Before and after, in plain terms
Krazy Ice opened with one brand across its trailer, website and logo.
[Describe the result once Krazy Ice confirms it, such as events booked in the first season. Add a number only with their OK.]
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