How do you make prior authorizations less of a maze?

Artius is a healthcare application to automate and simplify prior authorization decisions between providers and payers. We designed the brand, the product strategy story and a branded prototype of the app.

Client

Artius

Industry

Health and wellness

Location

[confirm]

Services

Product strategy, Executive presentation design, UX design, UI style guidance, Brand and logo design, Advertising concepts

Outcome hub

Cut costs

The problem

Every authorization was a phone call and a wait

Prior authorization sits between the clinic that wants to treat a patient and the insurer that has to approve it. The back-and-forth is slow and expensive for both sides, and staff can't schedule a patient until it's done. Artius needed a product both sides could picture, and a brand that promised a way through.

What we did

Three decisions behind the prototype

Ready to schedule queue in the Artius provider app

1. Put "ready to schedule" first

The provider view opens on a queue of patients cleared to schedule, with each authorization's status on its row and a quick panel to update it.

Key takeaway: Design the screen around the next decision, not around the database.

Artius executive deck with provider and payer screens

2. Show both sides of the deal

We designed a provider view and a payer view, and an executive deck that walks through the cost of the current process and how the Artius engine simplifies it.

Key takeaway: If two groups have to say yes, show each one their own screen.

3. A brand that promises calm

Early marks drew a maze; the final "A" carries a small smile, with a palette taken from calm water and white stone.

Key takeaway: In a stressful category, calm is the difference.

Also in this project: logo explorations, mood boards and advertising concepts. The prototype was designed to use distributed ledger technology for a shared record between payers and providers.

Inside the project

Status update panel, work platform, final logo, mood boards.