Client
HCT Consulting Group
Case study · HCT Consulting Group
How does a new consulting firm look established from the first meeting?
HCT Consulting Group helps healthcare organizations through transformation. We built its brand toolkit, fact sheets, overview deck and information graphics.
Industry
Professional services
Location
[confirm]
Services
Brand and logo design, Fact sheet templates, Executive presentation design, Information graphics, Iconography
Outcome hub
Grow revenue
The problem
Deep expertise, and nothing to hand a prospect
An emerging firm wins work in meetings. HCT needed materials that explained what it does, looked as experienced as its consultants, and could be updated by the team for each new prospect.
What we did
Three decisions behind the toolkit
1. Refine the logo, don't replace it
We balanced the icon and type, and set vertical and horizontal lockups in color, black and white.
Key takeaway: Small fixes to a logo you already use can look new without losing recognition.
2. Turn the method into a picture
A healthcare transformation lifecycle graphic shows each stage of HCT's work on one page.
Key takeaway: If you can draw your process, prospects can repeat it to their boss.
3. A fact sheet the team can fill
A two-page template with set places for expertise, results, differentiators and contact details, plus a pattern built from the logo's shapes.
Key takeaway: Templates keep sales materials consistent after the designer leaves.
Also in this project: an executive overview deck.
Inside the project
Color and black logo versions.
What changed
Before and after, in plain terms
HCT has one logo system, a deck, a lifecycle graphic and a fact sheet template it can reuse for every pitch.
[Describe the outcome once HCT approves it.]
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