Client
Good News Movement
Case study · Good News Movement
How does a social media following become a business website?
Good News Movement shares uplifting stories with about 6 million followers. We extended the brand to a website that works as the starting point for its growing business.
Industry
Media and creators
Location
[confirm]
Services
UX and UI design, Web design, E-commerce planning, Brand design, Iconography and illustration, Motion graphics and video editing
Outcome hub
Grow revenue
The problem
A huge audience, and nowhere to send it
The audience lived on Instagram and other platforms. Speaking requests, advertisers, story submissions and a new book all needed a home, and the brand had to stand out in a feed.
What we did
Three decisions behind the site
1. Start with who already follows
We used Instagram insights on location, gender and age to shape user groups, journeys and the site map.
Key takeaway: Your followers' data is your first round of research.
2. One door for each audience
The site gives speaking, advertising and sharing a story their own panel and button, plus a shop for the book "A Good Thing Happened Today".
Key takeaway: Different visitors need different next steps; give each one a button.
3. Borrow from print to stand out on screens
The "CMYK Vibrance" style uses printing-ink cyan, magenta and yellow with halftone photos.
Key takeaway: A strong color idea is easier to remember than a logo.
Also in this project: an animated logo and site wireframes.
Inside the project
Site map and wireframe, book page, story mosaic, halftone portrait.
What changed
Before and after, in plain terms
The brand has a home base with clear paths for speaking, advertising, story submissions and book sales.
[Describe the outcome once approved.]
Related services
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