Client
Acueos
Case study · Acueos
How do you make a crypto lending protocol make sense to its first users?
Acueos is a decentralized market for lending and borrowing crypto assets on the EOS blockchain, with interest rates set by an algorithm. We created its brand, landing page and launch materials.
Industry
Technology and finance
Location
[confirm]
Services
Product strategy, Executive presentation design, UX design, UI style guidance, Brand and logo design, Marketing collateral, Advertising concepts, Photo-illustration
Outcome hub
Grow revenue
The problem
A new financial idea, explained in one screen
Acueos was new and so was the idea behind it. It needed a name people would trust with money, a landing page that explained the protocol in plain words, and an investor story that matched both.
What we did
Three decisions behind the launch
1. One promise, in plain words
The landing page leads with "Grow your crypto assets" and one button, Start using Acueos, with the details below.
Key takeaway: Say what customers get before how it works.
2. Talk like the community
Ads used the EOS community's own jokes, such as a dinosaur and the line "REX left you high and dry without CPU?"
Key takeaway: Speak your audience's language, even when it's niche.
3. One system from deck to site
The investor deck, covering the roadmap, business model, token model and market size, uses the same mark, colors and icons as the site.
Key takeaway: Investors and customers should meet the same company.
Also in this project: logo variations and icon sizes, social and print collateral.
Inside the project
Logo variations, landing page mockup.
What changed
Before and after, in plain terms
Acueos launched with one look across its landing page, investor deck and ads.
[Describe the outcome once approved.]
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