Client
Campbell's Resort
Case study · Campbell's Resort
How do you celebrate 125 years without losing the brand you have?
For its 125th year, Campbell's Resort needed one mark to carry the celebration from the website to a bottle of wine. We designed the commemorative identity, its lockups, the wine labels and the anniversary placements on the website.
Industry
Hospitality and resorts
Location
Lake Chelan, Washington
Services
Commemorative logo design, Brand guidelines, Wine label design, Website design, Video [confirm our role]
Outcome hub
Bring customers back
The problem
A year-long celebration that needed one look
The anniversary would show up everywhere in 2026: on the website, on printed pieces, at events and on a commemorative wine. Without one mark, each piece would invent its own version of "125". The new mark also had to sit next to the main Campbell's logo, not replace it.
What we did
Three decisions behind the anniversary brand
1. Build the badge from the resort's own story
The mark puts the original resort building (the same drawing used for the Pub & Veranda) under the Campbell's sun, with the mountains, 1901 and 2026 on a ribbon, and the line "A tradition of Northwest hospitality".
Key takeaway: An anniversary mark works when it shows what has lasted.
2. One mark, three sizes
A full badge, a horizontal "Campbell's 125 Year Anniversary Est. 1901" lockup for the website header, and a small laurel seal, in deep lake blue and sun gold, with dark, white and one-color versions.
Key takeaway: Design for the smallest place the mark will appear, because that's where people see it most.
3. Fit the label to the bottle and press already in use
We mocked label options on the bottle and sized them to the existing label dimensions and die-line cuts, then checked gold foil on a press proof for a 2023 Syrah bottled by Nefarious Cellars.
Key takeaway: Work inside the production limits you already pay for.
Also in this project: a homepage takeover, "125 Years of Welcome!", with fireworks over the lake; a full-height badge in the site footer; and the video gallery below.
Inside the project
Homepage takeover with fireworks, footer badge, bottle mockups, foil press proof, dark and white logo sheets.
Video gallery
125 years on film
[Add the video titles.]
What changed
Before and after, in plain terms
The anniversary has one look across the website header, homepage, footer and wine labels, and it sits beside the main Campbell's brand instead of replacing it.
[FIGURE: add event, wine or booking results once Campbell's approves them.]
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