Client
Sage Network
Case study · Sage Network
How do you show investors a network they can't see?
Sage is a blockchain ecosystem that rewards organizations for doing good, transparently. A group of financial technology entrepreneurs needed visuals for their investor presentation.
Industry
Technology and finance
Location
[confirm]
Services
Preliminary brand approach, Brand and logo design, Executive presentation design, Illustration and information graphics
Outcome hub
Grow revenue
The problem
Big ideas, nothing to point at
Validators, inter-blockchain communication and a "DAO of DAOs" are hard to explain in words. The team needed slides an investor could follow, and a brand that made an early idea look like a company.
What we did
Three decisions behind the deck
1. Draw the network as a place
Isometric illustrations show the network as a small city, with blocks for the Sage chain, validators and connections to other chains.
Key takeaway: A picture of the system beats a paragraph about it.
2. One illustration per idea
Each concept, from interoperability to the DAO of DAOs, got its own scene in the same style.
Key takeaway: One idea per slide keeps investors with you.
3. Brand before slides
A first logo and a mint-to-teal palette came first, so the deck felt like one company from cover to close.
Key takeaway: Even an early-stage brand makes a pitch more believable.
Also in this project: the investor story deck.
What changed
Before and after, in plain terms
The team had a branded investor story with a matching set of illustrations to explain the network.
[Describe the outcome once approved.]
Related services
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