Client
UES Solutions Inc.
Case study · UES Solutions Inc.
How does a local handyman company get found and called first?
UES Solutions Inc. provides handyman, painting, carpentry, siding and make-ready services across Montgomery County, Texas. We redesigned its website around the questions homeowners ask, then carried the same look into its Google Business Profile, social posts, email and video.
Industry
Home services
Location
Conroe, The Woodlands, Magnolia, Willis, Tomball and Spring, Texas
Services
Website redesign, Information architecture, Answer-engine content, Local SEO and Google Business Profile, Social and email graphics, Video
Outcome hub
Grow revenue
The problem
Good work that homeowners couldn't find
Homeowners pick a handyman in a few minutes, usually on a phone, usually after asking Google or an AI assistant. UES had the skills and the reviews, but its site didn't answer the questions people ask first: what do you do, do you serve my area, what does it cost, and can I trust you?
What we did
Three decisions behind the redesign
1. Question-first site structure
The navigation and pages follow what homeowners ask: what, where, how much and how fast. The menu splits Home services, Commercial services, Service areas and Financing, the services page shows 15 trades as photo cards, and a sticky "Call or text" bar with the phone number sits above every page.
Key takeaway: Your menu should answer the first question a customer asks, not list your departments.
2. Content written for answer engines
Every service and service-area page opens with a direct answer and FAQs, written so Google and AI assistants can quote it, and the Google Business Profile description names the same towns and services.
Key takeaway: Write the answer you want an AI assistant to repeat, in plain words, on your own site.
3. Proof on every page and every post
The homepage leads with a real Montgomery County home and a call button, and before-and-after photos, Google reviews and veteran-owned trust signals appear on the site and in a weekly run of branded Google and Facebook posts.
Key takeaway: Show finished work where people decide, not only in a gallery.
Also in this project: an online request-service form, an email campaign graphic, storm-season and before-and-after post templates, a social video reel and the video intro bumper below.
Inside the project
Phone and tablet views, mobile homepage, request form, Google profile and reviews, storm and before-and-after posts, Facebook page, email graphic.
Video
UES Solutions Video Intro Bumper
What changed
Before and after, in plain terms
UES reports a new lead source: callers now say an AI answer engine recommended them. Its Google profile showed a 4.9-star rating from 97 reviews on Aug 30, 2026.
[Confirm both before publishing, and add calls or form leads if UES tracks them.]
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